Online reviews can have a significant impact on your business. In fact, the majority of consumers rely on online reviews before making a purchase decision. Maintaining a positive online reputation on sites like Google, Yelp and Facebook is something your business can’t afford to ignore.
97% of consumers search for local businesses online.
86% of consumers read reviews for local businesses.
78% of consumers trust online reviews as much as personal recommendations.
57% of consumers will only use a business if it has four or more stars.
According to a Harvard Study, a one-star increase in your Yelp rating can lead to a 9% increase in revenue.
Meanwhile, a one-star decrease in your overall Yelp rating could lead to a 5% loss in revenue.
Not only does having a high star rating encourage people to use your product or service, maintaining a positive online reputation is a great way to rank higher on search results. Search Engines favor businesses with higher star ratings to determine which websites are the most authoritative and relevant for answering a search query. Regularly check your reviews and make sure to respond to them quickly, whether they are good or bad.
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