Why SEO is Important for Any Small Business

Does my business need SEO? 

If your business offers services or products where users go online to search engines (Google, Bing, Yahoo) to find more information, SEO should be a high priority. Increased traffic is only one of the many benefits of a strong SEO strategy. SEO is not an overnight process. It requires ongoing planning, execution, and management.

What does SEO do for my business?

The more keywords your website ranks for, the more often your brand is visible to potential customers. Websites that rank higher on the search engines are viewed as more trustworthy and credible. 98% of all searchers do not look past the first page of the SERPs (Search Engine Results Pages), meaning if you are not listed on the first page, you are missing huge opportunities.

How much does SEO cost?

SEO does not deliver overnight success. It is an investment into your future. It typically takes 6-9 months to see results from your efforts, but you will benefit from organic traffic in the future once you accomplish this process. SEO is one of the most cost-effective forms of marketing because you engage with people who took action to search for a service or product you are offering. This strategy results in a higher conversion rate on traffic versus print or static advertisements. According to the Search Engine Journal, SEO-generated leads have a 14.6% close rate alternately to a 1.7% close rate from other marketing methods.

How do I know my SEO is working?

There are many tools you can use to measure your success. Google Analytics is one of the most powerful tools used to measure your results. Google Analytics gives you insight into your traffic, such as demographics, locale, interests, and device information. You can also measure where your customers are in the buying process by researching the keywords used to lead traffic to your site using the Google Search Console.

In conclusion, SEO delivers one of the highest ROI (Return On Investment) of any marketing strategy by allowing you to generate highly targeted traffic. SEO gives you the ability to appear higher on search results for a specific service or product.